Unveiling Apple's Strategy Post Apple Watch Ban in the US

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Apple smartwatch ban

A ban on Apple smartwatches has been approved by the White House, and it will take effect on Tuesday for the company's most recent models. If you browse at an Apple Store or online, the Apple Watch Series 9 and Apple Watch Ultra 2 will no longer be available.

Apple is retaliating in court against the prohibition on its most recent Apple Watches.

The tech giant is appealing the International Trade Commission's ruling that forbade the US from selling or importing the Apple Watch Series 9 and Ultra 2. The company has stated that failing to sell the timepieces would do it "irreparable harm".

According to court documents, Apple is presently awaiting word on January 12 from US Customs and Border Force over whether revised versions of the two models are exempt from the ban order and may be marketed.

Analysts anticipated that the firm would lose $300 to $400million in income. According to reports, Apple developers are working nonstop to come up with software changes that would appease the regulator and enable the company to resume selling the watches.

The reason the Apple Watch was banned was because of the blood oxygen function patent, which is in dispute. The internet titans have continued to battle each other over lucrative patents as a result of this prohibition, while Google and Sonos have also engaged in a competition centered around speaker technology.

Also Read: Apple Device's Future Just Arrived: Exploring the Hidden Gems of iOS 17.2!


Why Was the Apple Watch Banned?

Apple announced on Tuesday that it will file an appeal against the US ban on its most recent wearable model and that it does not recognize the Biden administration's ruling regarding patent infringement.


Apple smartwatch ban

Massimo has primarily defended Apple in court, claiming that the company has stolen its technology and hired its staff. But when the jury found Massimo guilty of the counts, the trial came to an end in May with a mistrial. In a 2020 lawsuit, the medical company accused Apple of "deliberately taking" its intellectual property and stealing 25 of the company's engineers—a charge that Apple has refuted.


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